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SATO Sales Needs Assessment

[SAMPLE]

The following survey is designed to be a comprehensive assessment of your confidence and skill level in several areas of the sales process including:
Product Knowledge, Industry Knowledge, Sales Process & Strategy, Customer Needs Analysis, Competitive Awareness, Technical Aptitude, Value-Based Selling, Negotiation & Closing Skills, Meeting & Presentation Skills, CRM & Sales Tools Proficiency, Objection Handling, Time & Territory Management
INSTRUCTIONS: Please answer the below questions based on your current confidence and skill level.

PART 1: ROLE DETAILS

What is your Department?

What is your Job Title?

PART 2: SURVEY QUESTIONS

[SAMPLE QUESTIONS]

1. How well do you understand the different types of labels and consumables we offer?

1. How well do you understand the different types of labels and consumables we offer?
Not confident at allVery confident

2. How effectively do you manage your sales pipeline from prospecting to closing?

2. How effectively do you manage your sales pipeline from prospecting to closing?
Not very effectivelyVery effectively

3. How confident are you in differentiating our products from competitors?

3. How confident are you in differentiating our products from competitors?
Not confident at allVery confident

4. How well do you understand the different types of products we offer?

Basic
Above Average
Expert
Industrial Thermal Printers
Desktop Thermal Printers
Specialty Thermal Printers
Mobile Thermal Printers
Print Engines
Laser Printers
Horticulture Printers
Handheld Labeling Solutions
Take-A-Number Systems

5. Rank the best method for getting the team comfortable with new sales approaches: (1 = Best method, 5 = Worst method)

5. Rank the best method for getting the team comfortable with new sales approaches: (1 = Best method, 5 = Worst method)
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